Gianluca Costantini

The portraits of the speakers The Guardian Changing Media Summit 2016 #gdnCMS


The Guardian’s flagship media event, Changing Media Summit, returns on 23 and 24 March 2016. In a post-digital, mobile-centric age, we ask if the consumer has been left behind.

Join 400 C-level executives from across the media spectrum to hear how brands can balance creativity and technology to forge meaningful relationships and reaffirm their purpose.

If you work in media — from commercial, creative and digital strategies to online, mobile, social, advertising, gaming, finance and more — do not miss this sell-out summit.

Day One — 23rd March 2016

8.15–9.00 Registration and coffee
9.00–9.05 Chair’s opening remarks
Rory Cellan-Jones
, technology reporter, BBC News


9.05–9.20 Welcome from the Guardian
David Pemsel
, CEO, Guardian Media Group

David Pemsel

Brand keynotes: Seeking a purpose beyond the bottom line
How can brands marry purpose with profit? How can purpose be used to differentiate brands from competitors? Are brands responsible for solving pressing social problems?
9.20–9.40 Brand keynote one
Keith Weed
, chief marketing officer, Unilever

Keith Weed

9.40–10.00 Brand keynote two
Amanda Mackenzie OBE
, chief marketing officer, Aviva

Amanda Macknzie

0.00–10.10 Q&A
10.10–10.35 Fireside chat: Mad men, meet the algorithm — creativity in the digital age
Hear advertising legend, Sir John Hegarty, discuss with Pelle Sjoenell what great creativity in the digital age looks like now and in the future.
Sir John Hegarty, founder, Bartle Bogle Hegarty (BBH)
Pelle Sjoenell, worldwide chief creative officer, Bartle Bogle Hegarty (BBH)

Pelle Sjoenell
Sir John Hegarty

10.35–11.00 Fireside chat: Building a media company fit for the digital age
What does a modern media company look like? What do its teams look like? What functions does it need? How can it ensure long-term sustainability?
Interviewer: Jane Martinson, head of media, Guardian 
Kevin Delaney, editor-in-chief and president, Quartz

Jane Martinson
Kevin J. Delaney

11.00–11.20 Refreshment break and startup pitches
Head to the startup zone to hear the first startup pitches of the day
Emily Forbes, founder, Seenit
Nick Lisher, vice president, growth & marketing, Depop

Emily Forbes
Nick Lisher

11.20–12.05 Panel debate: Adblocking, viewability and the death of mobile advertising?
Since their release, adblocking apps have topped the charts. Does adblocking mean the death of mobile advertising? How big is the threat to brands, media owners and agencies? Will the rise of adblocking and questions around viewability lead to the reinvention of advertising?
Moderator: Mary Keane-Dawson, managing director UK, Neo@Ogilvy

Gary Bramall, chief marketing officer, Hailo
Tim Gentry, global revenue director, Guardian News & Media
Helen McRae, CEO, UK and chair of western Europe, Mindshare
Oliver Whitten, senior vice president Europe, Rubicon Projectt

Gary Bramall
Helen McRae
Oliver Whitten
Tim Gentry

12.05–12.50 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 1
Who owns the audience? Social media and the news
From Snapchat Discover to Facebook Instant Articles, publishers are experimenting with new projects to widen their distribution and find new audiences. How are these initiatives working out? Has the user experience been improved? Does off-site publishing offer media companies a sustainable future?
Moderator: Jon Bernstein, digital media consultant

Jon Bernstein

Jeremy Gilbert, director of strategic initiatives, The Washington Post 
Mary Hamilton, executive editor, audience, Guardian News & Media
Farrah Storr, editor, Cosmopolitan
Mimi Turner, marketing director, The Lad Bible

Farrah Storr
Jeremy Gilbert
Mary Hamilton
Mimi Turner

Breakout session 2
Case studies: Data overload — how to make data useful
Today, media companies are faced with ever-growing amounts of data to manage. In this session, hear how leading media companies are using data to create engaging and personalised experiences, without being creepy.
Moderator: Rory Cellan-Jones, technology reporter, BBC News
Rob Bradley, global director of digital advertising revenue and data, CNN
Kenneth Cukier, senior editor, digital products, The Economist

Kenneth Cukier
Bob Bradley
Rory Cellan-Jones

Breakout session 3
Masterclass: Digital fitness — is your organisation up to scratch?
Digital fitness incorporates an organisation’s people, infrastructure, data and assets along with third party suppliers and its audience or customers.
Given the scale and scope it is often hard to know where to start, but this masterclass takes a practical approach to the most common barriers, leaving you with tools and tips to check the digital pulse of your own team and wider organisation, in order to build a broad-based capability programme and technology roadmap.
Ali Merifield, director, Quirk London
Carlos Menezes, managing director, Quirk London

Ali Maerifield
Carlos Menezes

12.50–13.50 Lunch
13.50–14.10 Is it worth it? Measuring the value of content marketing
With many predicting that adblocking will lead to a rise in investment and expectation around content marketing, how do you measure the effectiveness of content?
Maria Garrido, global head of data and consumer insights, Havas Media Group 
Tim Goudie, social media director, sustainability, Coca-Cola

Maria Garrido
Tim Goudie

14.10–14.30 Fireside chat: Innovation and partnerships
Moderator: Moderator: Robert Andrews,
journalist and writer
Nicola Mendelsohn, vice president, Facebook EMEA
Stephen van Rooyen, chief marketing, sales & digital officer, Sky UK

Nicola Mendelsohn
Robert Andrews
Stephen Van Rooyen

14.30–15.15 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 4
How to put the customer at the heart of your business
In the connected world, where social media amplifies the customer voice, it’s now more important than ever to put the customer at the centre of business. In this session, hear how leading companies are delivering customer-centric approaches and building meaningful relationships with consumers.
Moderator: Gill Barr, non-executive director

Gill Barr

Blake Cahill, global head of digital and social marketing, Philips
Jen Heazlewood, associate creative director, R/GA
Dave Hendricks, president & managing director, LiveIntent UK
Daniel Murray, CEO, Grabble

Blake Cahill
Daniel Murray
Dave Hendricks
Jen Heazlewood

Breakout session 5
Case study: How to make video work for your media business
Video is critical to the success of today’s media companies. According to Cisco, by 2017 video will account for 69% of all consumer internet traffic. In this session, hear best practice around the production, distribution and monetisation of video content.
Moderator: Stuart Ferreira-Cole, regional director western Europe, Ooyala
Dominic Carter, chief commercial officer, News UK Commercial 
Kerensa Samanidis, head of digital products, BFI

Dominic Carter
Karensa Samanidis
Stuart Ferreira-Cole

15.15–15.40 Keynote fireside chat
Interviewer: Rory Cellan-Jones
, technology reporter, BBC News
Sir Martin Sorrell, CEO, WPP

Rory Cellan-Jones
Sir Martin Sorrell

15.40–16.10 Refreshment break and startup pitches
Head to the startup zone to hear the next startup pitches of the day.
Charlie Gardiner-Hill, COO, The Tab
Daniel Murray, CEO, Grabble

Charlie Gardiner-Hill
Daniel Murray

16.10–16.35 Fireside chat
Moderator: Lara O’Reilly
, global advertising editor, Business Insider
Nigel Gilbert, vice president, strategic development, EMEA, AppNexus 
Rian Liebenberg, CTO, Schibsted Media Group

16.35–17.00Presentation and Q&A: Instagram for brands
Instagram now has community of more than 400 million. Hear how brands are using the photo-sharing platform to build authentic relationships with consumers.
Amy Cole, head of brand development, EMEA, Instagram

Amy Cole

17.00–17.25 Closing presentation: The future of news
Richard Gingras
, head of news, Google

17.25–17.30 Chair’s closing remarks
Rory Cellan-Jones
, technology reporter, BBC News

Rory Cellan-Jones

Day two — 24th March 2016

8.15–9.00 Registration and coffee
9.00–9.05 Chair’s opening remarks
Kate Russell
, technology reporter, BBC Click

9.05–9.30 Fireside chat
Interviewer: Nic Newman
, associate fellow, Reuters Institute for the Study of Journalism
Ashley Highfield, CEO, Johnston Press

9.30–9.50 Does journalism have a diversity problem?
In this session, hear exclusive results from City University London’s recent survey into diversity in British journalism.
Neil Thurman, associate professor, City University London, professor of communication, Ludwig Maximilians University Munich
In this session, hear exclusive results from City University London’s recent survey into diversity in British journalism.

9.50–10.40 Panel session: How to champion diversity in the workplace
From Proctor & Gamble’s Touch the Pickle to Always’ Like A Girl, a series of high-profile ad campaigns won at Cannes Lions 2015. But does the ad and marketing industry’s commitment to fighting inequality extend to its own workforce? What can organisations do to ensure inclusive workplaces?

Moderator: Tracey Follows, chief strategy and innovation officer, The Future Laboratory

Tracey Follows

Shelina Janmohamed, vice president, Ogilvy Noor
Lindsay Pattison, global CEO, Maxus
Nishma Robb, head of marketing, Google 
Matthew Todd, editor-in-chief, Attitude

10.40–11.10 Refreshment break and startup pitches
Head to the startup zone to hear the first two startups pitches of the day
Matt Celuszak, CEO & co-founder, CrowdEmotion
Kerry-anne Mendoza, editor-in-chief, The Canary

11.10–11.35 Fireside chat: Inside the mind of millennials
Chris Altchek
, CEO and co-founder, Mic
David Beebe, vice president, global creative and content marketing, Marriott International

Chris Altchek
David Beebe

11.35–12.30 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 1
Television advertising and online video: what’s next?
The digital age has seen viewers gifted new choices, and online, on-demand viewing services mean that brands have a less captive audience than in previous decades. Is traditional TV advertising still worth allocating budget to? How does it compare to online video advertising? How can the ad industry adapt and how can commercial channels ensure that their revenue stream remains in tact?
Moderator: Alan Wolk, founder, Toad Stool Consultants
Jonathan Allan, sales director, Channel 4
Tess Alps, chair, Thinkbox 
Mark Evans, head of marketing, Direct Line Group
Stephen Nuttall, senior director, YouTube EMEA

Mark Evans
Tess Alps

Breakout session 2
A walk down the high street of the future
As new technologies become more accessible and consumer demands for quick, personalised experiences grow, the retail industry is changing. While bricks-and-mortar continues to adapt to the rise of these technologies, what might the future look like for the industry?
Virtual reality demonstration:
Martin McDonald
, CEO, Parallel66
Moderator: Ana Andjelic, senior vice president, global strategy director, Havas Media Lux Hub

Ana Andjelic

Hemal Kuntawala, head, M&S Venture Labs
Genevieve Kunst, managing director, Popsugar, Europe
Theo Theodorou, head of EMEA, xAd
Karl Woolley, creative technologist, Framestore VR Studio

Breakout session 3
Masterclass: Everything you need to know about influencer marketing but were afraid to ask
Influencer marketing has provided a new way for brands to reach, engage and drive brand advocacy among young people. However, it still remains a dark art to many marketers. This masterclass, led by 21-year-old Fanbytes CEO Timothy Armoo, explains how marketers should approach influencer marketing.
Timothy Armoo, founder, Fanbytes

Timothy Armoo

12.30–13.30 Lunch and networking
13.30–14.15 Breakout sessions
Delegates choose from one of the following breakout options
Breakout session 4
Panel session: Agencies of the future
What are the emerging models and partnerships between agencies, media owners and clients? Why are these new models emerging? How is digital transformation changing the speed at which the creative process moves?
Moderator: Suki Thompson, CEO, OysterCatchers
Mats Carduner, CEO, fifty-five
Nigel Gilbert, vice president, strategic development, EMEA, AppNexus
Josh Krichefski, CEO, Mediacom UK
Anna Watkins, managing director, Guardian Labs

Matas Carduner

Breakout session 5
Leveraging startups for ROI: how pioneers are embracing innovation
Media business models are changing overnight. From selling physical space in papers and magazines, to charging per page view, to native content, and ad-blockers on the rise, publishers must be thinking about how readers will be consuming content in the future, rather than keeping up with their current reading habits. Here we look at how established businesses are working with startups to make sure these organisations continue to thrive in an uncertain ecosystem.
Moderator: Oliver Smith, senior reporter, The Memo
Jon Bradford, co-founder, F6S and 
Mel Exon, managing director, BBH London and co-founder, BBH Labs
Shaun Gregory, CEO, Exterion Media
Rose Lewis, co-founder, Collider
David Prasher, managing director, Haymarket

Jon Bradford
Mel Exon

14.15–14.40 Fireside chat: Marrying heritage and purpose with diversified revenues
In this session, hear how the CEO and president of Forbes is combining a 98-year-old tradition with a culture of innovation, science and contemporary performance.
Interviewer: Jasper Jackson, assistant media editor, Guardian
Mike Perlis, CEO and president, Forbes Media

14.40–15.10 Refreshment break and startup pitches
Head to the startup zone to hear the last two startups pitches of the day
Romanna Bint-Abubaker, CEO and founder, Haute Elan

Romanna Bint-Abubaker

15.10–15.35 Fireside chat: Inside the Pool
Interviewer: Kate Russell, technology reporter, BBC Click
Sam Baker
, co-founder, The Pool
Lauren Laverne, co-founder, The Pool

15.35–16.00 Presentation: Mobile
Benedict Evans
, partner, Andreessen Horowitz

Benedict Evans
Sam Baker

16.00–16.25 Closing keynote session: When content meets commerce
Interviewer: Sarah Shearman
, freelance journalist 
Tess Macleod Smith, vice president, publishing and media,
Lucy Yeomans, editor-in-chief of Porter magazine and global content director,

16.25–16.30 Chair’s closing remarks
Kate Russell
, technology reporter, BBC Click
16.30 Conference ends

the guardian / Draw Festival / England



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