Northern Iraq’s first lingerie store not only sells underwear, but also acts as a meeting place where women connect to their bodies and sensuality after overcoming the traumas of oppression, war, and conservative morality. The store is in Suleimaniyah, a city in the Kurdish Autonomous Region of Iraq, where the male management of the mall state: “A billboard of a woman in lingerie is not possible – a woman in a bra and thong but without a head, maybe.” Yet the women in Up to G-Cup are open with each other and the camera. Director Jacqueline van Vugt captures intimate stories about love, sex, shame, and war.
“Women, girls – all their decisions have to be approved by the family. You can’t choose your own husband. Our culture doesn’t allow us to follow our hearts, your heart has to stay hidden.” Continue